The four fundamental states of Mimmi and X’s matters

Solid - can only be changed by a strong force

The core: Mimmi and X was founded by the designer Mimmi Andersson to transform needs into a visual language that evoke emotions, instead of focusing on the “do’s & don'ts”. Balancing boldness and simplicity with an extra love for motion, maximizing the work through productions that stand out.

Liquid - Conforming to the shape of its container

The world today: Our brains receive 11 million pieces of impressions every second and 40 of them are conscious. What is qualified to enter that tiny entrance of attention to a human’s brain? We’re in a constant transition and it’s hard to stay relevant in the face of decreased consumer trust. It’s crucial for brands to be flexible, with a humanistic approach and serve as positive action instead of adding to the noise. Mimmi and X’s process is collaborative, and collective where the X represents partners, colleagues, supporters, customers and friends.

Gas - has an indefinite shape and moves freely

The strategy: A lot of questions will be asked to gain a full understanding of what makes the brand unique. We distance ourselves from the traditional graphic system with rules to instead create a tailor-made visual mood.

Plasma - responds strongly to electromagnetic forces

The services: Based on the core values and with a clear vision as the foundation, the hand-crafting begins. With a conceptual mindset and an artistic technique, the production is ready to enter multiple mediums and platforms. The brand becomes alive.

Art Direction
Creative Direction
Visual Identity
Animation
Film production
Web Design and Development
Packaging
Brand Strategy
Naming
Event Design