A clothing collection made into motion

A Day’s March is a Swedish clothing label who teamed up with Owe Gustafson and released two clothing collections with Owe’s illustrated pink elephants from the tv show “Fem myror är fler än fyra elefanter”. Mimmi and X produced three marketing videos. Owe's artwork was digitized with quirky movements, together with the sound effects from the tv-show. The videos became a successful social media campaign, published on @adaysmarch Instagram with +98k followers.

Role: animator
Delivery: social media videos