A sophisticated identity to approach expertise and harmony

Drangelska Ridinstitutet specializes in improving the relationship and harmony between horses and humans through education. They recently transitioned to primarily digital operations, and needed to update their branding to better communicate their offerings.

We updated their existing logo with a more refined interpretation of horse hooves symbolizing progress through education, placed within a signet. The signet is paired with the sharp and elegant wordmark made from serif Domaine text that combines traditional French and British genres into a contemporary aesthetic. The straight geometric sans-serif typeface Neuzeit S book, got chosen to be used in all text-based assets.

The colour palette draws inspiration from nature and includes lilac and navy blue to convey knowledge and wisdom.

The new identity is sophisticated and approachable, reflecting their method of education.

Role: art director, designer
Delivery: visual identity incl. logo, symbol, colour palette, typography, photo guidelines, so.me-templates, intro animation and graphic manual