In just 6 months of planning, Norrsken successfully hosted a major event in Stockholm, highlighting startups working to solve some of our time's greatest challenges.

Mimmi and X was responsible for creating the overall aesthetic. We incorporated Norrsken's black & white brand and added elements of flowers, clipart and grainy filters while keeping the startup heroes as the focal point.

The outcome resulted in a +12 million reach on social media, flags in the city center, a guerilla exhibition at Arlanda Airport, a large 20x20m outdoor screen animation and a movie presentation at the final gala attended by 3000 guests.

Role: art director, design lead, art worker, animator
Delivery: visual identity, website,  tapestries, screenings, signs
Credits: Eric Ljunggren - marketing lead, Adam Solberg - dop