https://mimmiandx.com Mimmi and X Tue, 13 Jun 2023 13:26:25 +0000 https://mimmiandx.com en https://mimmiandx.com/MIMMI-AND-X Mon, 16 Dec 2019 20:50:27 +0000 Mimmi and X https://mimmiandx.com/MIMMI-AND-X Mimmi and X is an independent consultancy and design studio. SERVICES Branding DesignArt Direction Motion Design Web Design https://mimmiandx.com/Mimmi-and-Vasakronan Tue, 13 Jun 2023 13:26:25 +0000 Mimmi and X https://mimmiandx.com/Mimmi-and-Vasakronan Welcome to Sergelgatan Mimmi and Vasakronan 2023 This destination film for Vasakronan takes us on a visual and auditory journey through the iconic street of Sergelgatan. With a focus on depicting reality and inspiring change, the film showcases Sergelgatan as it is today and as it deserves to be seen - as this exciting place where commerce, culture, and fun intersect.Role: director, producerDelivery: marketing movie Credits: Kristoffer Davidsson - dop/edit/grade, Love Strandell - b-roll https://mimmiandx.com/Mimmi-and-SVT Wed, 19 Apr 2023 12:11:50 +0000 Mimmi and X https://mimmiandx.com/Mimmi-and-SVT Visual Identity for a documentary film Mimmi and SVT 2023 ‘Jesus i Örkelljunga’ is about the radical Christian friends Nils and Oscar and their goal - to serve Jesus and redeem others. In the creation of the title design, I drew inspiration from the charismatic movement within the church and wanted to capture the essence of the radiance associated with religious icons such as the halo and heaven. To achieve this, I incorporated an animated glow effect into the graphics, which added a sense of divinity and otherworldliness. Overall, the design was meant to evoke a sense of wonder, joy, and spirituality, while also capturing the unique personalities of the film's main characters. Watch the full documentary here!Role: art director, motion designerDelivery: title design, chapter sections Produced by: Nils Hugo Produktion Jesus loves you <img width="2048" height="1152" width_o="2048" height_o="1152" data-src="https://freight.cargo.site/t/original/i/ff39af595903fa6fb5e4c684441c2e45500f07619055c14d42ac89fb5329af42/thumbnail_svt_2.JPG" data-mid="175908724" border="0" src="https://freight.cargo.site/w/1000/i/ff39af595903fa6fb5e4c684441c2e45500f07619055c14d42ac89fb5329af42/thumbnail_svt_2.JPG" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/43e5604ebf364dff20882552f3c9748801f87c9b163382df69bdf6763b928037/JIO_eftertext-1.png" data-mid="175908248" border="0" src="https://freight.cargo.site/w/1000/i/43e5604ebf364dff20882552f3c9748801f87c9b163382df69bdf6763b928037/JIO_eftertext-1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/09c9fb90b300aac1be1027127691280051bfaf7046d2949ea7c425efa85604bf/JIO_eftertext-2.png" data-mid="175908249" border="0" src="https://freight.cargo.site/w/1000/i/09c9fb90b300aac1be1027127691280051bfaf7046d2949ea7c425efa85604bf/JIO_eftertext-2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4eb9d7ea5b119ed1e371203c42a29f1faeb1bdb149ef64d97047c26e4d951c96/JIO_eftertext-3.png" data-mid="175908250" border="0" src="https://freight.cargo.site/w/1000/i/4eb9d7ea5b119ed1e371203c42a29f1faeb1bdb149ef64d97047c26e4d951c96/JIO_eftertext-3.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a2db4c5071a65c47f5a91c181ce60f1288644e88451ce94cd74d6d229f675c7c/JIO_eftertext-4.png" data-mid="175908251" border="0" src="https://freight.cargo.site/w/1000/i/a2db4c5071a65c47f5a91c181ce60f1288644e88451ce94cd74d6d229f675c7c/JIO_eftertext-4.png" /> https://mimmiandx.com/Mimmi-and-Drangelska-Ridinstitutet Mon, 04 Apr 2022 09:17:21 +0000 Mimmi and X https://mimmiandx.com/Mimmi-and-Drangelska-Ridinstitutet A sophisticated identity to approach expertise and harmonyMimmi and Drangelska Ridinstitutet 2022 Drangelska Ridinstitutet specializes in improving the relationship and harmony between horses and humans through education. They recently transitioned to primarily digital operations, and needed to update their branding to better communicate their offerings. We updated their existing logo with a more refined interpretation of horse hooves symbolizing progress through education, placed within a signet. The signet is paired with the sharp and elegant wordmark made from serif Domaine text that combines traditional French and British genres into a contemporary aesthetic. The straight geometric sans-serif typeface Neuzeit S book, got chosen to be used in all text-based assets. The colour palette draws inspiration from nature and includes lilac and navy blue to convey knowledge and wisdom. The new identity is sophisticated and approachable, reflecting their method of education.Role: art director, designerDelivery: visual identity incl. logo, symbol, colour palette, typography, photo guidelines, so.me-templates, intro animation and graphic manual <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/655151ef11f413a44ae6adc3e24c6e5301500bd7c9ee19741f709ce51b0d8174/sigillvarianter.gif" data-mid="138713706" border="0" src="https://freight.cargo.site/w/1000/i/655151ef11f413a44ae6adc3e24c6e5301500bd7c9ee19741f709ce51b0d8174/sigillvarianter.gif" /> <img width="1920" height="760" width_o="1920" height_o="760" data-src="https://freight.cargo.site/t/original/i/a99d3658b334358bc57deaca725a52c4db3328bfa5a5e2c33e04655c6f3c4d57/Business-Cards_drangelska2-3.png" data-mid="138831286" border="0" src="https://freight.cargo.site/w/1000/i/a99d3658b334358bc57deaca725a52c4db3328bfa5a5e2c33e04655c6f3c4d57/Business-Cards_drangelska2-3.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c4e0d2818c98feac8785701dcefeab27d5158ed470d28eb49d555e40bfcfaf33/text.jpg" data-mid="138712815" border="0" src="https://freight.cargo.site/w/1000/i/c4e0d2818c98feac8785701dcefeab27d5158ed470d28eb49d555e40bfcfaf33/text.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a18fc6dcc9f7fd22d32e83f62ec81074bccf4ef1633d53a5e5070e6c79d6ca9b/farger2.jpg" data-mid="138831317" border="0" src="https://freight.cargo.site/w/1000/i/a18fc6dcc9f7fd22d32e83f62ec81074bccf4ef1633d53a5e5070e6c79d6ca9b/farger2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a968ffb7ac29da0bc633f4eb6eeab8a9b504b61911b99668e14531da5f798eb2/MockupMaison_affisch3-2.jpg" data-mid="138953736" border="0" src="https://freight.cargo.site/w/1000/i/a968ffb7ac29da0bc633f4eb6eeab8a9b504b61911b99668e14531da5f798eb2/MockupMaison_affisch3-2.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/edc13c1adfa53bb7823520a0b64d8c854a827effe051b648555d68f13031f814/hjalm.png" data-mid="138838153" border="0" src="https://freight.cargo.site/w/1000/i/edc13c1adfa53bb7823520a0b64d8c854a827effe051b648555d68f13031f814/hjalm.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0eb2b203f36fbc7e7ca2ffc6183b587cc32fa101124af371df8e29a50cca995f/vojlock.png" data-mid="138838155" border="0" src="https://freight.cargo.site/w/1000/i/0eb2b203f36fbc7e7ca2ffc6183b587cc32fa101124af371df8e29a50cca995f/vojlock.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5b4a99a8aea752c00c762a324f2c0cb0cd11d2e3b757d2a300696f5281156c12/Embossed-Logo.jpg" data-mid="138833671" border="0" src="https://freight.cargo.site/w/1000/i/5b4a99a8aea752c00c762a324f2c0cb0cd11d2e3b757d2a300696f5281156c12/Embossed-Logo.jpg" /> <img width="1920" height="750" width_o="1920" height_o="750" data-src="https://freight.cargo.site/t/original/i/c88886daf6508e2680dde0838643abda6605fa49b339559d8a511d9a3548aec1/so.me.png" data-mid="138837226" border="0" src="https://freight.cargo.site/w/1000/i/c88886daf6508e2680dde0838643abda6605fa49b339559d8a511d9a3548aec1/so.me.png" /> https://mimmiandx.com/Mimmi-and-Spirit-of___ Thu, 28 Apr 2022 12:36:18 +0000 Mimmi and X https://mimmiandx.com/Mimmi-and-Spirit-of___ Spirit of___ is redefine what a museum can be Mimmi and Spirit of___ 2022 Spirit of__ is launching a socially-minded and forward-thinking cultural venue in the heart of Stockholm in September 2023. Their goal is to honour individuals who have impacted the world through their dreams and to encourage others to dream big and make a difference. Mimmi and X were entrusted to convey this vision through a video format. Role: art director, motion designer, editorDelivery: brand movie Credits: Daniel Glasman - creative director <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5bf9fea26428a25c66bc595dd73a7e1832bfddea2b7ed59efe90fcd0279152b5/we-believe.gif" data-mid="141054569" border="0" src="https://freight.cargo.site/w/1000/i/5bf9fea26428a25c66bc595dd73a7e1832bfddea2b7ed59efe90fcd0279152b5/we-believe.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/195e9f58ddd3c34a531b77b6431fac94668e6b6cf3911097b519e9fbf4ed4f15/dream-more-do-more2.gif" data-mid="141054567" border="0" src="https://freight.cargo.site/w/1000/i/195e9f58ddd3c34a531b77b6431fac94668e6b6cf3911097b519e9fbf4ed4f15/dream-more-do-more2.gif" /> https://mimmiandx.com/Mimmi-and-Zendr Wed, 23 Feb 2022 14:38:20 +0000 Mimmi and X https://mimmiandx.com/Mimmi-and-Zendr Accessible design with simplicity in its coreMimmi and Zendr 2022 Zendr streamlines shipping logistics with a new simple, straightforward identity that reflects the ease of its service. The custom wordmark, set in Weltkern's Everett san serif font, balances typographic detail with reading comfort. The symbol, created from the wordmark's shapes, features two arrows in two directions and suggests a package in motion. The colour palette was created to complement their digital platform and make them stand out from competitors, using raspberry red in various shades along with black, white, and beige.Role: art director, designerDelivery: visual identity incl. logo, symbol, pattern, colour palette, typography, photo guidelines and graphic manual. <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/0305a5f3b651b0a9f91b188a43dbfb230494dc98864f6524aa7093596e366664/Logos-on-paper_mockup.jpg" data-mid="134459685" border="0" src="https://freight.cargo.site/w/1000/i/0305a5f3b651b0a9f91b188a43dbfb230494dc98864f6524aa7093596e366664/Logos-on-paper_mockup.jpg" /> <img width="2000" height="1250" width_o="2000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/df4e5a82c5a4c4482c9431bbaa3cdff81229d3f233cd1fe52df062295205fa6e/Mockup-business-card3.jpg" data-mid="135309436" border="0" src="https://freight.cargo.site/w/1000/i/df4e5a82c5a4c4482c9431bbaa3cdff81229d3f233cd1fe52df062295205fa6e/Mockup-business-card3.jpg" /> <img width="6240" height="4160" width_o="6240" height_o="4160" data-src="https://freight.cargo.site/t/original/i/825dc947fa9bd5487a66b7a9a8b21d36de6cc90bafef5519f5576d5bfc1b7929/joshua-sukoff-ABUwL_O5lt4-unsplash.jpg" data-mid="135526960" border="0" src="https://freight.cargo.site/w/1000/i/825dc947fa9bd5487a66b7a9a8b21d36de6cc90bafef5519f5576d5bfc1b7929/joshua-sukoff-ABUwL_O5lt4-unsplash.jpg" /> <img width="3360" height="5040" width_o="3360" height_o="5040" data-src="https://freight.cargo.site/t/original/i/5b7120751010a67feb26f22962d815308e7025963cf17ffabf7d24c35d9349f5/curology-E_dRKdBhxk4-unsplash_kopiera.jpg" data-mid="135526959" border="0" src="https://freight.cargo.site/w/1000/i/5b7120751010a67feb26f22962d815308e7025963cf17ffabf7d24c35d9349f5/curology-E_dRKdBhxk4-unsplash_kopiera.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d278e2dd4bbc33de4bc9753ae361f0c88b337fdc3f7e2868182cc7989037ea73/typografi.jpg" data-mid="135313835" border="0" src="https://freight.cargo.site/w/1000/i/d278e2dd4bbc33de4bc9753ae361f0c88b337fdc3f7e2868182cc7989037ea73/typografi.jpg" /> Zendr is a freight service platform for companies to ease their shipping logistics <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e31356fffc26486e46cb8c8a08d874d0c40baa63fae1094f9238075647a3d004/browser-hemsida.jpg" data-mid="135315111" border="0" src="https://freight.cargo.site/w/1000/i/e31356fffc26486e46cb8c8a08d874d0c40baa63fae1094f9238075647a3d004/browser-hemsida.jpg" /> <img width="3793" height="5689" width_o="3793" height_o="5689" data-src="https://freight.cargo.site/t/original/i/54a6361a06b11aea932db1fc7ed21a082a6c6780aad3526b6caa01d8484981c3/mak-8wy9mGgmGoU-unsplash.jpg" data-mid="135530499" border="0" src="https://freight.cargo.site/w/1000/i/54a6361a06b11aea932db1fc7ed21a082a6c6780aad3526b6caa01d8484981c3/mak-8wy9mGgmGoU-unsplash.jpg" /> <img width="1034" height="960" width_o="1034" height_o="960" data-src="https://freight.cargo.site/t/original/i/8342669c3dfdd640adfbd381453aa86decdbc8e1e7bae51e533d95929291a7c7/mobilvy-2.png" data-mid="135530700" border="0" src="https://freight.cargo.site/w/1000/i/8342669c3dfdd640adfbd381453aa86decdbc8e1e7bae51e533d95929291a7c7/mobilvy-2.png" /> <img width="6027" height="3076" width_o="6027" height_o="3076" data-src="https://freight.cargo.site/t/original/i/1387857dd0b7742d9d3e9cf1cba1f7d249af5d0298502533a5ca956410d5629e/Cardboard-Mailing-Tube-Mockup-Plastic-Cap-Avelina-Studio.png" data-mid="135529878" border="0" src="https://freight.cargo.site/w/1000/i/1387857dd0b7742d9d3e9cf1cba1f7d249af5d0298502533a5ca956410d5629e/Cardboard-Mailing-Tube-Mockup-Plastic-Cap-Avelina-Studio.png" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/b3f506811ed01f95d9a20e2cc542f87b9ebe0afb49aaf005cef10e01902a8ec5/zendr_farger.jpg" data-mid="135528618" border="0" src="https://freight.cargo.site/w/1000/i/b3f506811ed01f95d9a20e2cc542f87b9ebe0afb49aaf005cef10e01902a8ec5/zendr_farger.jpg" /> <img width="1921" height="404" width_o="1921" height_o="404" data-src="https://freight.cargo.site/t/original/i/24f8a6cb895610caab571682d2641389ca867146a4c29856cda4df91b45f97b8/symbol.png" data-mid="135532249" border="0" src="https://freight.cargo.site/w/1000/i/24f8a6cb895610caab571682d2641389ca867146a4c29856cda4df91b45f97b8/symbol.png" /> <img width="2000" height="1250" width_o="2000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/112de6636a279d9c6d56fa33510faf0720ad557d4c689d7fa789374485cb4510/Envelope-bubble-mailer.jpg" data-mid="135309478" border="0" src="https://freight.cargo.site/w/1000/i/112de6636a279d9c6d56fa33510faf0720ad557d4c689d7fa789374485cb4510/Envelope-bubble-mailer.jpg" /> https://mimmiandx.com/Mimmi-and-A-house-Filmhuset Mon, 13 Dec 2021 15:34:56 +0000 Mimmi and X https://mimmiandx.com/Mimmi-and-A-house-Filmhuset Architectural details transformed into motion Mimmi and A house + Filmhuset 2021 <img width="838" height="450" width_o="838" height_o="450" data-src="https://freight.cargo.site/t/original/i/7117971e5c7fc949cd8f1209961080b375a0d4d526b465f67322545dde350c0f/ogat_svart.gif" data-mid="127276144" border="0" src="https://freight.cargo.site/w/838/i/7117971e5c7fc949cd8f1209961080b375a0d4d526b465f67322545dde350c0f/ogat_svart.gif" /> <img width="838" height="450" width_o="838" height_o="450" data-src="https://freight.cargo.site/t/original/i/7117971e5c7fc949cd8f1209961080b375a0d4d526b465f67322545dde350c0f/ogat_svart.gif" data-mid="127276144" border="0" src="https://freight.cargo.site/w/838/i/7117971e5c7fc949cd8f1209961080b375a0d4d526b465f67322545dde350c0f/ogat_svart.gif" /> <img width="838" height="450" width_o="838" height_o="450" data-src="https://freight.cargo.site/t/original/i/7117971e5c7fc949cd8f1209961080b375a0d4d526b465f67322545dde350c0f/ogat_svart.gif" data-mid="127276144" border="0" src="https://freight.cargo.site/w/838/i/7117971e5c7fc949cd8f1209961080b375a0d4d526b465f67322545dde350c0f/ogat_svart.gif" /> <img width="838" height="450" width_o="838" height_o="450" data-src="https://freight.cargo.site/t/original/i/7117971e5c7fc949cd8f1209961080b375a0d4d526b465f67322545dde350c0f/ogat_svart.gif" data-mid="127276144" border="0" src="https://freight.cargo.site/w/838/i/7117971e5c7fc949cd8f1209961080b375a0d4d526b465f67322545dde350c0f/ogat_svart.gif" /> <img width="838" height="450" width_o="838" height_o="450" data-src="https://freight.cargo.site/t/original/i/7117971e5c7fc949cd8f1209961080b375a0d4d526b465f67322545dde350c0f/ogat_svart.gif" data-mid="127276144" border="0" src="https://freight.cargo.site/w/838/i/7117971e5c7fc949cd8f1209961080b375a0d4d526b465f67322545dde350c0f/ogat_svart.gif" /> <img width="838" height="450" width_o="838" height_o="450" data-src="https://freight.cargo.site/t/original/i/7117971e5c7fc949cd8f1209961080b375a0d4d526b465f67322545dde350c0f/ogat_svart.gif" data-mid="127276144" border="0" src="https://freight.cargo.site/w/838/i/7117971e5c7fc949cd8f1209961080b375a0d4d526b465f67322545dde350c0f/ogat_svart.gif" /> In close collab with the Swedish film institute, A house opened up their community inside of the iconic building “Filmhuset” - a destination for creatives within the film and video content industry. They felt the need to introduce motion into their visual communication, which Mimmi and X helped out defining and developing. The theme was born by transforming architectural details from the building into motion graphics. Role: art director, motion designerDelivery: motion guidelines and graphics A house is a co-working space for creatives, now joining forces with the Swedish film institute <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f94a990234d7b10a5ae5a5ee11184d41e45be6c2380095e5aab0b8c8615e2790/lysror.jpg" data-mid="127451966" border="0" src="https://freight.cargo.site/w/1000/i/f94a990234d7b10a5ae5a5ee11184d41e45be6c2380095e5aab0b8c8615e2790/lysror.jpg" /> <img width="1920" height="540" width_o="1920" height_o="540" data-src="https://freight.cargo.site/t/original/i/fe4f58c4dca2f05c410d4bc9348d0188268cfa4ef846741caf02cc69f406188d/foto_ogat_long_2.jpg" data-mid="127451986" border="0" src="https://freight.cargo.site/w/1000/i/fe4f58c4dca2f05c410d4bc9348d0188268cfa4ef846741caf02cc69f406188d/foto_ogat_long_2.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2547545512e578e51e2e91ed4ac48c00237955dba51e489fa10b0cd2ca56a79e/foto_lobby.jpg" data-mid="127455976" border="0" src="https://freight.cargo.site/w/1000/i/2547545512e578e51e2e91ed4ac48c00237955dba51e489fa10b0cd2ca56a79e/foto_lobby.jpg" /> https://mimmiandx.com/Mimmi-and-Klarna Thu, 16 Dec 2021 14:18:19 +0000 Mimmi and X https://mimmiandx.com/Mimmi-and-Klarna Smoooth animations for smoooth payments Mimmi and Klarna 2021 <img width="1674" height="832" width_o="1674" height_o="832" data-src="https://freight.cargo.site/t/original/i/5cece86f42065658f58210713665c172cd0e3e36930d6b18d7e8ee64926c9d00/in-shape_double-move-in_1.gif" data-mid="131232679" border="0" src="https://freight.cargo.site/w/1000/i/5cece86f42065658f58210713665c172cd0e3e36930d6b18d7e8ee64926c9d00/in-shape_double-move-in_1.gif" /> Klarna wanted to use moving imagery in their CMR channels to both explain features, promote campaigns and also just to simply add the extra o, using various techniques that also could be repurposed. Role: motion designerDelivery: animation guidelines step-by-step, source files <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4c263468784f719c8c2b8f84717fcfe78af2e8c8053bf38f5f4c6bf01f0db5f3/Klarna_webbgif.gif" data-mid="130983532" border="0" src="https://freight.cargo.site/w/1000/i/4c263468784f719c8c2b8f84717fcfe78af2e8c8053bf38f5f4c6bf01f0db5f3/Klarna_webbgif.gif" /> https://mimmiandx.com/Mimmi-and-Riksteatern Mon, 17 May 2021 12:35:51 +0000 Mimmi and X https://mimmiandx.com/Mimmi-and-Riksteatern A campaign film to attract new members Mimmi and Riksteatern 2021 The main goal was to attract new members, but also to make already existing one’s feel proud to be part of the organization. At a time when the performing arts were struggling, the brand film celebrated the cultural experiences that Riksteatern has been providing during their long and rich history, and still is. This is the result - a yummy mix of old archival material combined with new dramatic shots. Role: director, editorDelivery: campaign films in various formatsProduction company: abby priest Riksteatern is providing Sweden with high quality dance and theatre productions https://mimmiandx.com/Mimmi-and-Norrsken Mon, 13 Jan 2020 21:31:14 +0000 Mimmi and X https://mimmiandx.com/Mimmi-and-Norrsken An event celebrating the most impactful start-ups Mimmi and Norrsken 2019 In just 6 months of planning, Norrsken successfully hosted a major event in Stockholm, highlighting startups working to solve some of our time's greatest challenges. Mimmi and X was responsible for creating the overall aesthetic. We incorporated Norrsken's black &amp; white brand and added elements of flowers, clipart and grainy filters while keeping the startup heroes as the focal point. The outcome resulted in a +12 million reach on social media, flags in the city center, a guerilla exhibition at Arlanda Airport, a large 20x20m outdoor screen animation and a movie presentation at the final gala attended by 3000 guests. Role: art director, design lead, art worker, animatorDelivery: visual identity, website,&nbsp; tapestries, screenings, signs Credits: Eric Ljunggren - marketing lead, Adam Solberg - dop <img width="1920" height="1090" width_o="1920" height_o="1090" data-src="https://freight.cargo.site/t/original/i/397e1ff4731022cf537d79c66a7f3a9f95c8aa49c8a505f924bc10e81ffade8b/Grafisk-manual_black_Rityta-1.jpg" data-mid="61687653" border="0" src="https://freight.cargo.site/w/1000/i/397e1ff4731022cf537d79c66a7f3a9f95c8aa49c8a505f924bc10e81ffade8b/Grafisk-manual_black_Rityta-1.jpg" /> <img width="1000" height="1094" width_o="1000" height_o="1094" data-src="https://freight.cargo.site/t/original/i/48e63429cbfeb2b008f6626f1690bb1995c01a808a47d751db77228d8f1da5c8/DSCF5294_small.jpg" data-mid="58423002" border="0" src="https://freight.cargo.site/w/1000/i/48e63429cbfeb2b008f6626f1690bb1995c01a808a47d751db77228d8f1da5c8/DSCF5294_small.jpg" /> <img width="2126" height="3508" width_o="2126" height_o="3508" data-src="https://freight.cargo.site/t/original/i/fa553bfac0bdcff5de733de9bdbf3989ee92e09cb925d81589a2f5b1993bfa00/Franzen-swedavia-01_2-01-01.png" data-mid="58423004" border="0" src="https://freight.cargo.site/w/1000/i/fa553bfac0bdcff5de733de9bdbf3989ee92e09cb925d81589a2f5b1993bfa00/Franzen-swedavia-01_2-01-01.png" /> Norrsken is a non-profit organization that supports changemakers <img width="587" height="1080" width_o="587" height_o="1080" data-src="https://freight.cargo.site/t/original/i/92ba7f1644f6379309477192ac0c3df71b0fe471e75610244e2e1ec246329fe5/Renewcell.png" data-mid="58423001" border="0" src="https://freight.cargo.site/w/587/i/92ba7f1644f6379309477192ac0c3df71b0fe471e75610244e2e1ec246329fe5/Renewcell.png" /> <img width="587" height="1080" width_o="587" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f18a630fc7505990c184c0feeca6503de2657d2caadde000a611e3b81fbfbd18/Flaggor.png" data-mid="58422992" border="0" src="https://freight.cargo.site/w/587/i/f18a630fc7505990c184c0feeca6503de2657d2caadde000a611e3b81fbfbd18/Flaggor.png" /> <img width="587" height="1080" width_o="587" height_o="1080" data-src="https://freight.cargo.site/t/original/i/84fefc6c5ab46faebdb46df12bfcb3f0b0635b252e820be0a75ec5a036ca465f/miiskin.png" data-mid="58422998" border="0" src="https://freight.cargo.site/w/587/i/84fefc6c5ab46faebdb46df12bfcb3f0b0635b252e820be0a75ec5a036ca465f/miiskin.png" /> <img width="587" height="1080" width_o="587" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5a294dafc1ebe6b8541afc9215a72a343e7528737ddc69262988f7e88cc77529/Northvolt.png" data-mid="58423000" border="0" src="https://freight.cargo.site/w/587/i/5a294dafc1ebe6b8541afc9215a72a343e7528737ddc69262988f7e88cc77529/Northvolt.png" /> <img width="587" height="1080" width_o="587" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d12bc7fa3ab1b3f9408d08344852ed4123c50c21ad83adae4f896306f321e0f7/n2.png" data-mid="58422999" border="0" src="https://freight.cargo.site/w/587/i/d12bc7fa3ab1b3f9408d08344852ed4123c50c21ad83adae4f896306f321e0f7/n2.png" /> <img width="587" height="1080" width_o="587" height_o="1080" data-src="https://freight.cargo.site/t/original/i/104915fbef9ff90d165064fc40ab2cc62d9eb999d57d71d5d4c2ba0f0f147f09/1928.png" data-mid="58422993" border="0" src="https://freight.cargo.site/w/587/i/104915fbef9ff90d165064fc40ab2cc62d9eb999d57d71d5d4c2ba0f0f147f09/1928.png" /> <img width="587" height="1080" width_o="587" height_o="1080" data-src="https://freight.cargo.site/t/original/i/102c633e37fc7649c6d87391e07be262dae77014c8f17240d474f584253d16ba/altered.png" data-mid="58422994" border="0" src="https://freight.cargo.site/w/587/i/102c633e37fc7649c6d87391e07be262dae77014c8f17240d474f584253d16ba/altered.png" /> <img width="587" height="1080" width_o="587" height_o="1080" data-src="https://freight.cargo.site/t/original/i/49d7f845d0cd1b12f9e51a0d8b532e9d7db1a286a1d92f7764f07955aa7b2e75/exeger.png" data-mid="58422995" border="0" src="https://freight.cargo.site/w/587/i/49d7f845d0cd1b12f9e51a0d8b532e9d7db1a286a1d92f7764f07955aa7b2e75/exeger.png" /> <img width="587" height="1080" width_o="587" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3bd5738950512e02f37b3695accd7f5beed9b36a1e4dcfec744606b44d32342a/Iceye.png" data-mid="58422996" border="0" src="https://freight.cargo.site/w/587/i/3bd5738950512e02f37b3695accd7f5beed9b36a1e4dcfec744606b44d32342a/Iceye.png" /> <img width="587" height="1080" width_o="587" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b3f80d6f54766a61dab660fcda00e3bb511a4649a26fe16f89796c745f45cca7/Ignitia.png" data-mid="58422997" border="0" src="https://freight.cargo.site/w/587/i/b3f80d6f54766a61dab660fcda00e3bb511a4649a26fe16f89796c745f45cca7/Ignitia.png" />